The Madison County Chamber of Commerce, as a member of the American Express Neighborhood Champion Program, will host an event as part of Small Business Saturday. 

Created by American Express in 2010, Saturday, Nov. 30, Small Business Saturday, celebrates the impact small businesses have on communities across the country.

“Our community has banded together for many years to host a special shopping day unlike anything you’ll get at the shopping mall,’’ said Heather Riley, Executive Director of the Madison County Chamber of Commerce. “From a pancake breakfast with the Winterset Kiwanis Club, to steals and deals in the stores, to horse and carriage rides and make-and-take activities at the Winterset Public Library, Small Business Saturday is a great day to focus on supporting local businesses and organizations who give back year round. Madison County communities of Earlham, St. Charles, Truro and Macksburg are also home to multiple small businesses. Skip the malls and keep the dollars flowing through our Madison County Community!”

Since starting in 2010, this year marks the 10th Annual Small Business Saturday, making a decade of support from American Express for local business owners. Consumers have reported spending an estimated $103 billion across all Small Business Saturdays combined.

An average of two thirds of every dollar spent at a local business stays in the local community as the economic impact can help schools, improve infrastructure and provide new jobs.

Merchants and consumers can learn about Small Business Saturday and how to get involved by visiting